Rockstar
BRIEF
Rockstar is bringing its energy drink to a wider audience with new flavours. With a focus on music, fun and less sugar, it is transforming the energy drink market. We launched a sampling campaign to introduce the new flavours – Tropical Guava and Strawberry Lime – and make Rockstar more accessible. Our goal: to excite existing fans and attract new consumers with a distinctive approach.
SOLUTION
We created maximum impact with 80 sampling activations in busy shopping streets, beach locations, music venues and festivals. Indirect channels such as Knaek boxes and car washes increased the reach. Our sampling stands, with chilled cans and strong visual elements, emphasized the new flavors. With almost 500,000 consumers reached, we strengthened Rockstar's position as energy drink in the Dutch market.
