Pepsi
BRIEF
PepsiCo enlisted us to convince cola drinkers to switch to Pepsi Zero Sugar with a high-impact sampling campaign. At the same time, we introduced the new can design and logo to a wide audience. Our goal: reach 782,000 consumers and embed Pepsi Zero Sugar in the minds of soda lovers. We showcased that Pepsi Zero Sugar not only looks refreshed but is also a flavorful choice.
SOLUTION
We launched a large-scale sampling campaign at high-traffic locations such as shopping streets, major squares, and events. The redesigned cans immediately caught attention, while consumers responded enthusiastically to the surprisingly sweet, sugar-free taste.
Our promoters, dressed in bold and eye-catching outfits, maximized interaction and visibility. Special stands and displays reinforced Pepsi Zero Sugar’s refreshed identity. With 782,000 consumers reached, the campaign not only won over new fans but also solidified the brand’s new image. Thanks to strategic location choices and a creative approach, Pepsi Zero Sugar stayed in the spotlight, making the campaign a major success.
