Liquid IV
BRIEF
Unilever is launching Liquid IV in the Netherlands! This innovative product helps maintain hydration, essential for optimal performance in daily life, especially in warm weather or during exercise.
We were tasked with introducing 500,000 target consumers to Liquid IV in a high-quality, engaging way.
SOLUTION
Previous launches in the US and UK have shown that trial is crucial—more than 50% of testers go on to purchase the product. That’s why we reach people at moments when hydration is most needed: in the heat, during physical activity, on the go, and for overall well-being.
We take Liquid IV to beaches, city centers, gyms, and sports events. Our eye-catching teams and branded vehicles create an instant impact. Strategic location selection, on-board bars, and taps ensure a flawlessly executed sampling campaign.
