Lays Chipperia
BRIEF
PepsiCo asked us to give Lay’s Chipperia a unique Dutch twist. We created new dishes inspired by local food culture and developed a refreshed food truck experience. Our goal: to connect Lay’s with Dutch traditions in a surprising way and inspire consumers to incorporate chips into their meals. The campaign highlighted Lay’s versatility and took place at festivals and retail locations.
SOLUTION
We brought Lay’s to life in a vibrant, summery setting. Our bright yellow food truck, decorated with eye-catching accessories and packaging, became a true crowd-puller. We developed four unique dishes: a modern take on the kapsalon, a birthday-inspired snack with cheese and sausage, an Indonesian-inspired creation, and a stroopwafel-based treat.
At festivals like Mysteryland, Formula 1, and the Nijmeegse Vierdaagse, visitors enjoyed these surprising Lay’s dishes. A smaller food truck traveled across the Netherlands, offering shoppers a unique Lay’s experience.
