Westfield Mall of the Netherlands provided the perfect stage for a large-scale activation. During a three-day event, we leveraged the spacious layout to create an engaging brand experience. Smart communication layering unified all messages into one powerful concept. Interactive elements allowed our brand ambassadors to showcase the herbs, let consumers smell them, and drive shopper engagement. In Jumbo Foodmarkt, shelf communication, secondary placements, and a dedicated Euroma Host delivered impressive sales results.