7UP Zero: 7UP ZERO Sampling
BRIEF
7UP wanted to launch a large-scale sampling campaign to promote the taste and brand of 7UP Zero. The challenge: a tight deadline and the ambition to reach as many consumers as possible with eye-catching activations. The campaign had to be refreshing and directly boost brand awareness of 7UP Zero as the ultimate sugar-free alternative.
SOLUTION
We created a vibrant summer sampling campaign that instantly stood out. With 105 activations in busy locations like city centers, parks, and beaches, we reached 451,000 people. Additionally, we distributed 40,000 samples via HelloFresh boxes as a creative food pairing. Our promoters, dressed in fresh green outfits, engaged consumers in personal interactions. Mobile sampling stands blended seamlessly into the summer setting. With nearly 492,000 people reached, we strengthened brand awareness and convinced new consumers.
